With pop star Dua Lipa in the spotlight, Nespresso just unveiled a fresh creative direction designed to win over a new generation of coffee drinkers.
The Nestlé-owned business is debuting a major global campaign, “Vertuo World,” on April 14, alongside a revamped visual identity. Longtime ambassador George Clooney is still around, but he’s playing a supporting role to Lipa, whom Nespresso announced as the new face of the brand last month.
The 40-year-old brand, known for its premium coffee capsules and machines, aims to woo younger consumers looking for a different coffee experience.
“[Gen Z] have very different drinking habits and brand engagement activities.
