Omnicom Media Group (OMG) has a new way to edit potential brand suitability issues on the fly.
OMG’s influencer agency, Creo, is launching a feature that uses agentic AI to identify and fix risky or undesirable creator content made on behalf of Omnicom’s clients. The tool was built using Google’s large language models for GeminiVeo and Nano Banana.
The idea is to identify and remove flagged creator content — such as videos that don’t meet a brands’ safety standards or inadvertently promote a competitor — that marketers may not want to see in the final edit. Fixing these issues typically requires reshooting content and making additional edits, which can add up in fees and time, said Kevin Blazaitis, president of Creo.
