Chief executives (CEOs) are more aligned with their chief marketing officers (CMOs) than ever. But that isn’t translating into how the marketing function is perceived by the corner office, according to Boathouse’s annual CEO Survey of leaders at 150 top U.S. marketers.
While marketers increasingly position themselves as growth drivers, Boathouse CEO John Connors said CMOs are failing to instill confidence in their ability to boost the bottom line.
“In our first study five years ago, CEOs thought the CMO spoke marketing mumbo jumbo. They now believe CMOs understand the business and speak its language,” he told ADWEEK.
