Starting soon, Snapchat’s 900 million monthly active users will be able to converse directly with branded Snaps that appear in their messages, thanks to a new agentic ad offering.
New AI Sponsored Snaps appear as standard promoted ads in the Snapchat Chat tab, but when a user clicks into it, they’re encouraged to ask questions, using their own queries or a set of preset prompts.
For example, if a user receives an AI Sponsored Snap from a travel brand, they might input: “I’m interested in visiting the Caribbean. Do you have any recommendations?” or “What hotels are available in the area?”
After chatting with the agent, the user may be able to click out to the advertiser’s site or app to make a purchase.
