Telemundo is hitting its goals as it heads into the upfront.
The NBCUniversal-owned Spanish-language network is ready to showcase its wares to advertisers at upfront week, with talent such as Andrés Cantor and Kate del Castillo talking Telemundo at NBCU’s upfront presentation on May 11 and a lineup of surprise guests coming to the Telemundo client presentation at the Rockefeller Plaza Rainbow Room on May 12.
The May 12 client event, anchored around themes of “Connect, Elevate, Celebrate,” includes a Peacock preview of the World Cup viewing experience, interactive activations like World Cup jersey customization, and creator-led moments, such as NYC-based artist Devon Rodriguez doing live portraits onsite.
