X has revamped its advertising platform, integrating new AI capabilities designed to improve ad targeting and delivery.
The company called the update “the most ambitious advertising platform overhaul in the company’s 20-year history” in a blog post.
The new AI-powered system uses contextual and semantic signals to determine which ads to show where. The tech is designed to more deeply understand user behavior and place ads according to what’s happening on the social platform in real time.
AI tools within the platform will help advertisers create campaigns more seamlessly, target audiences, and optimize ads, according to X.
