Heading into his third upfront season as Fox ad sales chief, Jeff Collins told ADWEEK that the company’s philosophy this time around is turning passionate fandoms into performance for clients. And sports is an area where the company is looking to excel.
“We know sports is going to be a major priority for a lot of folks in this upfront, but we also know that Fox really dominates in this area,” Collins said. “We’ve been No. 1 in delivering live sporting events and live sporting audiences for six out of the last seven years, so we feel we have a lot to talk about.”
