Chief Growth Officer Norm de Greve to Leave General Motors

General Motors’ Norm de Greve, hired as CMO in 2023, will be leaving his post in June. In a LinkedIn post, the veteran executive said he would be moving on “to pursue a new endeavor,” promising more details “when the time is right.”

“I could not be prouder of what the team accomplished,” de Greve wrote. “We delivered the largest and fastest marketing transformation in GM’s history. Every brand is stronger, consideration is up for every brand, and every brand hit sales records.” 

To ADWEEK’s request for comment, a GM spokesperson said: “we thank Norm for his significant contributions to General Motors over the last three years and wish him the best.”

De Greve gave no specific reason for leaving, but his departure comes at a transitional time for GM, home to the Chevrolet, Buick, Cadillac, and GMC nameplates.

In October of 2025, Lin-Hua Wu took a seat in the CMO’s chair while also holding onto her duties as chief communications officer. The promotion nudged de Greve into the job of chief growth officer, reporting to Wu.

Earlier this year, GM also handed mixed news to investors related to a costly pullback on its ambitious electric vehicle plans.

Times were already changing fast when de Greve left CVS Health to join GM in 2023. The automaker was moving away “from a reliance on traditional marketing” and toward “a marketing and messaging strategy that drives GM’s leadership position in electrification,” as the Marketing + Media Alliance described it.

GM had started making big EV promises in 2017, when it spoke of “an all-electric future.” In 2020, the company announced it would sink $27 billion into electric and autonomous vehicles. For a time, it looked like the gas engine would be extinct by 2035.

But things didn’t work out that way. Consumer demand for EVs never lived up to projections, and the Trump Administration’s elimination of the $7,500 EV tax credit last summer softened the market even further. On January 9, GM announced it would take a $6 billion write down on EV-related expenditures—a figure that swelled to $7.6 billion by the end of the 2025 fiscal year.