The integration that lets advertisers layer Amazon’s shopping data onto Netflix inventory through the Amazon DSP will go live May 18 in the U.K. and EMEA, according to an Amazon email obtained by ADWEEK.
A Netflix spokesperson confirmed the timing.
The launch date puts a marker on a capability Netflix and Amazon first telegraphed in March, when the streamer announced that brands buying Netflix inventory through the Amazon DSP would be able to apply Amazon Audiences to their campaigns beginning in Q2. That capability launched in the U.S. on April 13, according to a Netflix spokesperson.
For ad buyers operating in EMEA, the timing matters.
