Croud has appointed Valerie Davis as its first US CEO as it seeks to grow its business North America and deepen its collaboration with sister agency Born Social.
During her tenure as North America CEO at Stagwell-owned Assembly Global, Davis was credited with tripling US revenue in five years by bringing in hefty account wins including Anthem, T.Rowe Price, and Brooks Running. Proir to Assembly, she held roles at IPG Mediabrands and PXM agency.
Before coming agency-side, Davis spent seven years at Bloomingdale’s, where she led the launch of its ecommerce platform.
At Croud, Davis is expected to accelerate growth in what has become a priority market for the UK-founded agency.
