The World Cup is hitting some major pricing goals for Fox and Telemundo in 2026.
As the Men’s World Cup kicks off in June in North America, with matches in the United States, Mexico, and Canada, advertisers are rabid to get in on the opportunity. And Fox, the English-language broadcaster, and Telemundo, the Spanish-language broadcaster, are more than game—for the right price.
ADWEEK spoke with five different media buyers familiar with the deals on the condition of anonymity. According to our sources, the most premium sponsorship packages, which typically go to FIFA official advertisers, were anywhere from $15 million up to $50 million for Fox.
