It’s a big moment for soccer in the U.S., and the NWSL wants to have a winning game plan.
With the Men’s World Cup on the way in mere days, the National Women’s Soccer League is taking full advantage of the increased spotlight around the sport, planning a multi-week marketing campaign through June and July dubbed the “Summer of Soccer.”
The campaign includes a bus tour stopping in World Cup host cities, with the road trip anchored to key NWSL events, including the Challenge Cup, presented by e.l.f., and Rivalry Week, presented by Ally. Meanwhile, there will be creator-led content, fan events, broadcast integrations, and sponsor collaborations with the goal of putting NWSL at the center of the conversation.
