Over the past few decades, Nike and Adidas have created some of soccer’s most memorable advertising, from the former’s 1998 “Airport” to the latter’s “The Wake Up Call” in 2014.
This year, both brands took a creative risk for the World Cup, venturing into longer formats and defying the idea that audiences have short attention spans.
Adidas’ “Backyard Legends” is a five-minute spot starring Timothée Chalamet as a fast-talking soccer obsessive on a mission to assemble his dream team from a crew of young underdogs.
