As brands rush to test advertising inside ChatGPT, Criteo is gaining traction among retail advertisers by offering easier product-feed integrations, financial incentives, and lower spending thresholds that some buyers say make it a more attractive option than rival platforms such as StackAdapt.
Brainlabs is among the agencies using Criteo to buy ads on ChatGPT. Ben Kahan, the agency’s head of programmatic, said Criteo allows retail brands to connect existing product feeds directly into OpenAI’s ad-buying system. This makes Criteo a “compelling offering for retail media clients” platform, he added.
The setup gives brands “easy flexibility,” Kahan added. “We don’t have to set up all of the ads manually.”
