Research firm Kantar has hired Martina Suess Cromer as svp of North America marketing and head of global brand and communications. She’ll report to Kantar’s Americas CEO Jeff Greenspoon starting June 8.
The brand new role—the company’s top marketing job in the U.S.—combines North America marketing and global brand and comms duties. It sits within and connects both Kantar’s Americas executive team and the global marketing organization, led by Amy Cashman in the U.K., said Greenspoon in an email.
It was created because Kantar is aggressively positioning itself as a source of data and audience signals that can drive brands’ growth strategies, especially as AI creates more and different kinds of audience data.
