With the FIFA World Cup 2026 starting this week, American Eagle is debuting its first campaign with soccer star Lamine Yamal, connecting the brand’s denim roots to a new generation of fans.
The clothing brand has launched “Ready for the World,” its first campaign since announcing a five-year partnership with Yamal in January. A new spot features the soccer star in signature American Eagle denim and will run across digital, social media, out-of-home, CTV, and Yamal’s social channels.
At just 18, Yamal is regarded as one of the best players in the world and a fashion icon among Gen Z.
