While many marketers have accepted the difference between what consumers say they care about and their actual behavior when it comes to privacy, Professor Beth Egan’s research suggests we’ve been looking at it wrong.
In this Virtual Vanguard, the Syracuse University professor and 25-year advertising industry veteran shared original research and a different take on the privacy paradox to the table: What if privacy fatigue isn’t a consumer behavior problem at all? What if it’s a design problem, and one…
