Hewlett-Packard (HP) has appointed Publicis Media to handle its global media account, ending its 17-year relationship with Omnicom Media Group, ADWEEK has learned.
The move follows a closed pitch between the two ad networks, which concluded earlier this spring.
Omnicom has been working with HP since 2009, when PHD won the brand’s global traditional media business. In 2017, PHD added global digital media duties to its remit. Then, in 2024, it retained the business again, leading strategy, planning, and buying, while HP managed the bulk of its digital media in-house.
The laptop, printer, and computer accessories manufacturer spent $194 million on media globally in 2023, investing 69% in digital channels, according to COMvergence.
