London-based independent marketing conglomerate Miroma Group has acquired a majority stake in Ad Results Media, a creator, audio, and performance media agency.
Miroma Group is buying the stake from Los Angeles private equity firm Shamrock Capital, which also owns ADWEEK.
The acquisition is Miroma Group’s most significant move into the American market since its founding in 2002.
ARM operates as one of the world’s largest buyers of podcast and audio media, connecting brands including FanDuel, Molson Coors, and ZipRecruiter with audiences across podcasts, YouTube, streaming platforms, and radio.
Financial terms were not disclosed.
According to Michael LaSalle, co-president & partner Shamrock Capital, the private equity group will retain a “significant minority” stake in the business. “We believe in this combination,” LaSalle said, referring to Miroma and ARM, “which is why we are still minority shareholders and and opted to retain that.”
ARM CEO Jordan Fox will remain in his role.
The deal brings ARM’s offices in New York, Houston, and Los Angeles into a group that now comprises more than two dozen specialist agencies across entertainment, creative production, performance marketing, and technology.
Combined, the group employs more than 900 people globally and will oversee more than $750 million in annual media investment.
For Miroma founder and CEO Marc Boyan, the acquisition gives Miroma a foothold in creator-led media as that ecosystem has matured into a dominant advertising channel.
“ARM has spent years building deep expertise in the ecosystem,” Boyan told ADWEEK in an email, referring to the company’s track record of helping brands connect with audiences of creators and podcasters. “[These] relationships, measurement, planning and performance — that simply can’t be replicated overnight.”
Boyan said the acquisition will give ARM access to Miroma’s global client relationships—which include Adidas, Amazon Audible, McDonald’s, Live Nation, and Google—while Miroma clients gain access to ARM’s creator and audio infrastructure. “This isn’t about folding a business into a holding company,” he said.
ARM CEO Fox sees a huge opportunity in Miroma Group’s network. “Marc and the Miroma Group have extraordinary client relationships across their businesses, and the growth opportunities in front of us as part of the Miroma Group are enormously exciting,” he said.
Boyan’s long-term ambition is to make Miroma one of the leading independent specialist marketing groups in the U.S. The firm wants to compete on scale against major holding companies while retaining the agility of an independent. “We believe that’s where the market is heading,” he said, “and we want to lead it rather than follow it.”
