Peacock’s Love Island USA continues to bring the heat in Season 8, and advertisers are feeling the love.
Love Island USA ranked as the No. 1 series on streaming during its first two weeks of Season 8, according to Nielsen. It garnered a combined 2.3 billion minutes viewed during the weeks of June 1 and June 8, up 50% from the previous season’s first two weeks.
The show’s continued popularity has also been a draw for advertisers, with Peacock forging several new partnerships for the current season.
Among the advertising highlights, Season 8 has featured seven integrated partners, six of which are returning from the previous season, including CeraVe, Coffee-Mate, Cuervo, Maybelline, Motorola, and PepsiCo.
