Andrew Polo wasn’t looking to be found on AI assistants. Then ChatGPT started recommending him for eczema queries–and brand deals followed.
A fashion creator, Polo gave an interview with HealthCentral last Fall, documenting his experience with eczema. Since then, he has been surfacing in ChatGPT and Claude responses to queries like “who are the top eczema creators” or “which content creators post about fashion and their experience with eczema.”
Inbound brand inquiries have since climbed 50%, with skincare brands including Cetaphil, Hypothesis, O’Keeffe’s, and MAGS Skin reaching out directly. Even his TikTok following has grown modestly, up 1.5%
