The ‘80s called, and Jazzercise is making a comeback.
The global dance and fitness brand is heating up for a refresh with the help of Atlanta-based indie Super Nice, which it just named its new creative agency of record.
Super Nice co-founder Jared Kozel told ADWEEK the fitness brand reached out to the agency after seeing its work on other legacy accounts, including Delta and Norwegian Cruise Line. The conversations centered around ways to make Jazzercise appeal to the next generation.
Despite a crowded market dominated by major companies like Zumba, Peloton, and Equinox, as well as fitness influencers, Kozel believes that Jazzercise’s 57-year foundation, along with the name recognition, positions it to be more relevant than ever.
