Travis Kelce is taking his career off the gridiron to new heights.
The Kansas City Chiefs tight end and Taylor Swift beau is partnering with Publicis Sports and 3 Arts Sports to launch TEKTA—an offering that helps brands match with collegiate athletes for name, image, and likeness (NIL) deals across all sports.
The partnership aims to help clients navigate the Wild West landscape of NIL deals, per a release. Where before brands might have had to work with athlete representatives, universities, conferences, and creative and production teams, the idea is to streamline the process into one operating model.
Publicis Sports CEO, Suzy Deering, told ADWEEK in an email that the endeavor sprouted from “strong” existing relationships with Kelce and 3 Arts Sports.
