NBC News’ Today is celebrating one month as the top morning show in total viewers and the Adults 25-54 demo for the week of November 17.
Its latest win comes with no asterisk after the resolution of the carriage dispute between ABC News’ parent company, Disney, and the pay-TV service YouTube TV the week prior.
Unfortunately for NBC News’ morning show, it recorded week-to-week declines in both measured categories, while ABC News’ Good Morning America was the only morning program with across-the-board gains.
According to national live+same-day big data plus program ratings from Nielsen, GMA averaged 2.841 million total viewers and 480,000 viewers in the A25-54 demo for the week of November 17. Compared to the previous week, ABC News’ morning show was up by +4% in total viewers and +2% in the demo. A difference of 73,000 total viewers separated GMA from Today. Looking at its performance to the same week in 2024 (Nov. 18), GMA was up by +1% in total viewers but down -5% in the demo.
Today remained in first place with total viewers and the demo, with 2.914 million and 616,000 viewers, respectively, for the just-concluded week. The broadcast was down -7% in total viewers and -5% in the demo compared to the previous week. Looking at how it performed during the same week in 2024, Today was also up by +3% in total viewers but down by -12% in the demo.
CBS Mornings had 1.811 million total viewers and 279,000 viewers in the A25-54 demo. Compared to the previous week, CBS News’ morning show was down by -9% in total viewers and -5% in the A25-54 demo. During the same period in 2024, CBS Mornings experienced a -13% decline in total viewers and a -30% decline in the demo.
| ABC | NBC | CBS | |
| • Total Viewers: | 2,841,000 | 2,914,000 | 1,811,000 |
| • A25-54: | 480,000 | 616,000 | 279,000 |
