Even AI can be prone to “human” error. But rather than raging against the machine when it generates an unsatisfactory response (what tech experts call an AI hallucination), Snickers has a new idea: if humans aren’t themselves when they’re hungry, maybe AI isn’t either.
Enter Hungr.AI, a digital evolution of Snickers’ famous “You’re Not You When You’re Hungry” campaign and the first-ever candy bar built to feed artificial intelligence when it delivers poor or overly agreeable answers.
To give AI that much-needed energy spike, Snickers fans can copy the digital bar from a designated site and paste it into their AI assistant to unlock a free bar by engaging with the experience on Reddit, Snapchat or the site.
