Adtech’s agentic moment arrived at Cannes Lions 2026. Major players, including Nvidia, Yahoo, Palantir, Pinterest, and Fox, among others, unveiled foundational infrastructure that allows AI agents to connect with each other to perform marketing tasks previously done by humans.
The announcements underscore that the ad industry is moving past AI experimentation and reworking its infrastructure layer to ensure that AI agents can effectively create, buy, and target ads at scale.
Below is a breakdown of major agentic infrastructure announcements from Cannes this year, in alphabetical order.
ADWEEK excluded AI chatbots from this list.
Amazon
The ecommerce giant entered Cannes with two distinct AI products: conversational display ads on the open web, and the new format Alexa+ Agentic Ads—which is the agentic product.
