Food is everywhere this week, and most of it of the comfort variety. Snickers reimagines a classic platform for the AI era, Cheez-It brings hot takes to college football season, Amazon promotes its grocery offerings with a familiar face, and Hershey’s teams up with Katseye to reach Gen Z.
Elsewhere, rapper Common is at the wheel of a BMW, Allstate looks at the quirky rituals and superstitions of sports fandom, Alan Cumming goes on a tour of New York for the BBC and Expedia, and Credit One Bank’s parody dating show returns.
Our Most Effective Ad of the Week, in partnership with EDO, kicks off college football season.
