Mark Weinstein needs to find a Target-red necktie after being named CMO and guest experience officer for the retailer.
Tasked with elevating the consumer experience and boosting the brand’s growth strategy, Weinstein will report directly to Target CEO Michael Fiddelke.
“Mark has a proven ability to understand what consumers value and turn those insights into brand connections that feel relevant and personal,” Fiddelke said in a statement. “His leadership will help us elevate the guest experience across every interaction with Target.”
The news comes days after Weinstein stepped down as chief marketing officer and head of luxury brands at Hilton, where he had spent the last 16 years overseeing all 28 brands.
