For those who charged that Sydney Sweeney’s nude appearance on behalf of Novig was little more than a stereotype-affirming flesh play, here’s a piece of news: It wasn’t a male, midlife-crisis executive dreaming up those shots—it was Sweeney.
“I’ve been a part of the creative conversations from the very beginning,” the 29-year-old told Complex. “I had built an amazing relationship with everyone involved, and I was really excited to get to set.”
In most other cases, however, that’s not the case.
When an ad campaign starring female endorsers tanks with the public, it’s often the women who get blamed, whether or not they played a role in creating the ads.
