Todd Parsons is joining marketing insights firm Prodege as CEO; his first day is Oct. 1.
Blackstone-backed Prodege runs a panel of more than 125 million consumers that powers loyalty programs for seven brands, including Swagbucks, MyPoints, and InboxDollars. Loyalty program members complete tasks to receive incentives and give feedback to consumer packaged goods brands, commerce companies, and game developers.
Before joining Prodege, Parsons was chief product officer at Criteo, helping the adtech firm develop retail media and performance media products. Over the past year, Parsons oversaw Criteo’s development of AI tools, including a Model Context Protocol.
That background in AI will heavily influence Parsons’ work at Prodege.
