At ADWEEK’s Brandweek event in Atlanta, three top marketers from Credit Karma, Ollie, and 3M opened up on stage about where in their org they’ve managed to harness AI to make their work better, and what functions are still a challenge.
Here’s what they revealed.
Natasha Madan, head of marketing at Intuit Credit Karma
WIN: Stood up an AI transformation team nine months ago
“That just was a game changer, because it really helped us understand what problems we wanted to solve first, and how we could solve them, and then work backwards from there to create the processes teams.”
