After two amazing years in Atlanta, ADWEEK’s annual Brandweek conference is going bigger in Texas, as our flagship event—the industry’s essential gathering for brand strategy and growth—moves to Dallas in 2027.
“Texas is one of the greatest—and yes, biggest—brands in the world,” said ADWEEK CEO Will Lee. “It is unapologetically Texas, and it’s going to be an incredible home for Brandweek. We’ve loved the last two years in Atlanta, but now the show moves on.”
The news is larger than just a host city change, and the conversation about branding and marketing will extend well beyond the three-day conference itself.
