S4S Ventures, co-founded by Sir Martin Sorrell, has invested in Higgsfield, the AI startup that lets users create AI images and videos, which has recently closed its $400 million Series B at a $5.4 billion valuation.
The round, which closed in August, was led by DST Global, with Goldman Sachs Alternatives, Valor Capital, and Tribe Capital, as well as an unnamed chip provider.
S4S co-founder and general partner Sanja Partalo told ADWEEK that Higgsfield stood out among other AI video companies, offering a solution to brands’ challenge of producing a huge amount of content and the speed at which they need to produce it.
