First came the celebrity and TV personality brands, like Paul Newman and Martha Stewart. Then came the pro athletes, like Michael Jordan, followed by the reality stars.
But in the age of the influencer, anyone can be a celebrity—even the significant others of pro athletes.
In the last few years, a coterie of NFL wives and girlfriends have defied the arm candy stereotype and emerged as celebrities big enough to launch their own brands. Off Season, the fashion label from 49ers fullback Kyle Juszczyk’s wife Kristin, is a prime example.
A generation ago, such a thing wouldn’t have happened. But as the definition of fame has evolved, so have its terms.
