Toby Treyer-Evans & Laurie Howell
Founders & CCOs, Isle of Any
Chat IRL: Treyer-Evans and Howell were the power players behind ChatGPT’s first-ever brand campaign in 2025 that showcased the LLM as a co-creator in people’s daily lives, whether they were cooking for a date or training to do a pull-up.
Media darlings: They also worked with A24 on 2025’s Materialists, led by the triumvirate of Dakota Johnson, Pedro Pascal, and Chris Evans, and premiered Coinbase’s “Your Way Out” short branded film during the Oscars. As a trusted legacy media partner, Isle of Any developed “It’s Your World to Understand,” the first launch from The New York Times’ enterprise marketing platform.
Tom Bender
Executive Creative Director, Mother
Straight Out of Sci-Fi: Bender oversaw Anthropic’s ads for Claude that called out other AI platforms for showing ads to users. Everyday queries became creepy dystopian moments once AI pitchmen got involved (are you interested in vertical insoles with your workout plan, short king?)
Robust resume: The U.K.-based creative has also worked with other industry heavy-hitters including Nike, Meta, and The Wall Street Journal, and earned awards including a Grand Prix and Titanium Lion at Cannes and seven D&AD Yellow Pencils.
