From reality TV to fashion and beauty and everywhere in between, you’ve unmistakably heard of Kim Kardashian. Critics may talk, but there’s no denying she’s one of the most influential and accomplished women of our time—with a net worth of $1.7 billion. And she’s still expanding.
Now, after building a multibillion-dollar empire, Kardashian is taking on a new role: instructor. Her new MasterClass, “The New Rules of Business: The Ten Kimmandments with Kim Kardashian,” launches today. “Master them and you’ll create marketing that commands attention and build businesses that will scale,” Kardashian says.
The tenets cover a range of 10 lessons, but Kimmandment #8—“Know Your Worth. Then Add Tax.”—stands out as one of the most misunderstood. While it often gets reduced to monetary value, Kardashian stresses it’s about more than that.
“It’s really about understanding the value you bring that no one else can and protecting that value,” she explains. “Experiences early in my career taught me that if you don’t set your own standard first, you can’t grow a brand or business. That’s why it’s so important for anyone just starting—knowing your value is the foundation for everything else.”
When Fast Company asked what inspired the Kimmandments, Kardashian pointed to her own unconventional career path.
Her foray into entrepreneurship came long before Keeping Up With the Kardashians.
At 16, Kardashian had her first work experience as an aspiring closet organizer. “[I got the job] not because I had to, but because I wanted independence and I really wanted to earn my own money,” she explains.
Not long after, she ran a thriving eBay business flipping designer pieces, and even operated a successful closet-organizing venture for both celebrities and everyday clients.
Over time, her visibility became her advantage. In 2017, Kardashian launched KKW Beauty, now partly owned by Coty. Building on that momentum, in 2019 she cofounded SKIMS with Jens Grede—today valued at $5 billion.
“I never had a traditional business background, so everything I know came from learning on the job,” says Kardashian. “I noticed that I kept coming back to the same principles. They were guiding every decision I made.”
“When the MasterClass team and I started talking, I realized these weren’t just habits—they were my rules,” she adds. “They’ve helped me build my brands, stay focused, and stay resilient. I want to give the tools that have worked for me throughout my career so far.”
By the end of the class, Kardashian wants students to walk away with more than just tactics. “I want members to take away a mindset: Stay resilient, trust your instincts, and keep building even when others doubt you,” she shares. “You’ll face setbacks, criticism, and moments where you feel stuck—but those are just part of the process.”
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