While the iPhone 17 is expected to be one of the hottest gifts this holiday season, some of the early adopters of Apple’s latest phone may be moving on to something different already.
New data from B-Stock, a B2B marketplace for wholesale liquidation of returned and overstock inventory, finds that large cellular carriers are already moving “bulk quantities” of iPhone 17s through the resale channels for B2B customers. One sale on the site currently offers 111 iPhone 17 Pro Max units (with bidding for the lot standing at $80,200 as of Wednesday afternoon).
All totaled, there were more than 300 iPhone 17 devices up for resale on the site as of Wednesday.
The sales aren’t impacting the value of the phones, however. B-Stock says it’s seeing resale prices on the phones maintaining 94% of the retail price.
And to be clear, there’s not a big wave of people returning their phones. B-Stock says the return rates are largely in line with predecessors on a percentage basis (and actually lower than the iPhone 16). But with the strong sales of the 17, an overall greater number of units is expected to be returned.
The used-phone market has been gaining strength for some time. Earlier this year, tech research and advisory firm CCS Insight said the secondhand smartphone market is growing faster than the primary market, with a growth rate of 6% year over year in 2024. Apple devices make up 60% of the overall used market.
“The growing demand for used smartphones is driven by a stronger desire for low-cost devices, increased consumer awareness, and partnerships between telecom operators and retailers,” said Leo Gebbie, CCS Insight’s principal analyst and director for the Americas, in a statement. “Refurbished smartphones, which are often up to 50% cheaper than new devices, now also come with warranties, flexible financing options, and reliable after-sales service, increasing consumer trust.”
Last year, secondhand smartphones generated revenues of $7.6 billion in the U.S. (and another $13.2 billion in the Asia-Pacific region).
Meanwhile, International Data Corp. (IDC), a market intelligence firm, forecasts global shipments of used smartphones will grow by 3.2% year over year in 2025, which is triple its prediction of sales gains from new smartphones. That’s due to a growing number of trade-in programs, improvements in the quality of refurbished devices, and a rising environmental awareness among consumers.
The trend isn’t likely to slow down anytime soon. IDC expects the used smartphone market to see 5.8% growth in 2026 before tapering off slowly to 4.9% by 2029.
B-Stock is not the only company seeing the latest round of iPhones hold their value. On SellCell, a marketplace for consumers to sell their smartphones and devices, the iPhone Air had a trade-in value of $760 as of Wednesday, compared with a retail price of $999 for the same model. That’s despite numerous reports that demand for the iPhone Air model was significantly lower than expected, with Apple reportedly cutting production on the line.
It’s not just the iPhone 17 that’s seeing sustained demand. The iPhone 16 is retaining 72% of its original price, B-Stock reports. And the iPhone 15 Pro Max, iPhone 16 Pro Max, and iPhone 14 Pro Max are the three most frequently sold models on the site’s B2B platform.
The strong demand in the used smartphone market doesn’t seem to be impacting sales of new iPhone models. Apple is expected to have a record year in 2025, thanks to the latest series of phones, with shipment forecasts of 247 million or more, IDC says.
The iPhone 17 is selling very well in China, Apple’s largest market, and has reversed the slowdown Apple was seeing in the U.S. and Western Europe. In fact, the popularity of the iPhone 17 was a key reason Apple’s market capitalization topped $4 trillion earlier this year.
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