When consumer attention shifts, Code and Theory transforms itself in response to the chaos. Then, with a staff of half creatives and half engineers, it helps its clients do the same.
ADWEEK’s 2025 Innovation Agency of the Year launched in 2001 with the hypothesis that combining creativity with technology to solve problems was a missing link. The agency says its creative and engineering DNA is why more than 35 Fortune 500 companies have turned to Code and Theory when they need to hit the reset button.
“We live it, think it, believe it, and hire to it,” said co-founder Dan Gardner.



