Ads & Campaigns / Marketing (USA)

The Best Agencies and Brands Putting Consumers in the Action

America post Staff
America post Staff
3 Min Read


Contents
From Rainforest to RecognitionGenerosity IndexField the FutureLil Yachty x Nike Scavenger HuntAdobe Express Truck at the UpfrontsLittle Banned Book LibraryThe SchoolysDexter: The ExperienceSuper Bowl LIX NFL HouseNugget DispensaryGamerhood: Neo CityFrosty FixThe Soundtrack of SXSWThe Beyonce BowlArt Rate MonitorThe Golden Paris TakeoverLive Más Drive-Thru CamInk the RainbowThe MuseumMeta Reels CinemaCall of Duty Next 2024Obey the OrderCheez-In DinerRum StreetDelta Centennial at CES 2025A.V.A. FestThe SupportBeltFrom Fan to FeaturedThe ShoutoutGame the GreenSalt XCMonica HermanPinterest

It’s been a year defined by rapid innovation, and experiential marketers certainly found new ways to amplify brand moments with technology: a smartwatch that can guide you to a new favorite artwork, better tee shot predictions, an immersive keynote address.

Yet ADWEEK’s 2025 Experiential Awards winners know that all the technological bells and whistles are just distractions if they don’t serve to connect people with brands in meaningful, memorable ways.

This year’s honorees didn’t just adopt new tools — they used them to deepen storytelling, spark emotion, and foster brand affinity by creating experiences with emotional and financial resonance.

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From Rainforest to Recognition

Best Activation in Support of Sustainability

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Generosity Index

Best Cause-Related Experiential Activation

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Field the Future

Best Community-Focused Experiential Activation

Photo of https://static-www.adweek.com/wp-content/uploads/2025/12/Nike_Happy_Place.png

Lil Yachty x Nike Scavenger Hunt

Best Consumer Activation

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Adobe Express Truck at the Upfronts

Best Event for Professional Development

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Little Banned Book Library

Best Event in Support of Diversity and Inclusion

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The Schoolys

Best Experiential Activation Less than $1 Million

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Dexter: The Experience

Best International Experiential Activation

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Super Bowl LIX NFL House

Best Networking Event

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Nugget Dispensary

Best Use of an Experiential Activation to Launch a Brand/Product

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Gamerhood: Neo City

Best Use of Influencers in an Experiential Activation

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Frosty Fix

Best Use of Mobile in an Experiential Activation

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The Soundtrack of SXSW

Best Use of Music/Audio in an Experiential Activation

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The Beyonce Bowl

Best Sports-Related Experiential Activation; Best Use of a Celebrity in an Experiential Activation

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Art Rate Monitor

Best Use of Data Insights in an Experiential Activation

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The Golden Paris Takeover

Best Use of Delivery and Merchandise

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Live Más Drive-Thru Cam

Best Use of Drive-Up Experience

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Ink the Rainbow

Best Use of Out-of-Home Media in an Experiential Activation

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The Museum

Best Use of Partnership in an Experiential Activation

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Meta Reels Cinema

Best Use of Video in an Experiential Activation

Photo of https://static-www.adweek.com/wp-content/uploads/2025/12/Activision_OS-Studios.png

Call of Duty Next 2024

Best Use of Virtual Event Technology; Best Experiential Activation Over $1 Million

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Obey the Order

Best Experiential Activation by a Media Brand

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Cheez-In Diner

Best Experiential Activation by a Packaged Goods Brand

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Rum Street

Best Experiential Activation by a Spirits or Alcoholic Beverage Brand

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Delta Centennial at CES 2025

Best Experiential Activation by a Travel Brand

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A.V.A. Fest

Best Activation by an Entertainment Brand

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The SupportBelt

Best Experiential Activation by an Auto Brand

Photo of https://static-www.adweek.com/wp-content/uploads/2025/12/McCann-Mastercard-EXP-2025.png

From Fan to Featured

Best Use of Social Media in an Experiential Activation

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The Shoutout

Best Experiential Activation by a Retail Brand

Photo of https://static-www.adweek.com/wp-content/uploads/2025/12/Comcast-Business_Goodby-Silverstein.png

Game the Green

Best Experiential Activation by a Technology Brand

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Salt XC

Experiential Agency of the Year

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Monica Herman

Experiential Executive of the Year

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Pinterest

Experiential Brand of the Year


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