Most people think of solopreneurs as a one-person machine. The solopreneur (according to social media) sends invoices, juggles client calls, manages marketing campaigns, and troubleshoots their own website—all before lunch. It’s a compelling narrative because it celebrates endless hustle and grit.
But it’s also a myth. Solopreneurship simply means you make the business decisions. You don’t have to consult anyone else or wait for approval. It doesn’t mean you’re the only person doing the work.
Most solopreneurs eventually bring in support (including me, in my solo business). Hiring help doesn’t mean you’re “no longer a real solopreneur.” It’s a sign that your business is growing. You recognize the value of your time or the limitations of your skill set.
Smart solopreneurs hire help as an investment. Outsourcing work or projects can expand your bandwidth while still allowing you to maintain full control over the direction of your business.
When to bring in professional support
One of the hardest parts of running a solo business is deciding when to get help. Many solopreneurs wait too long because they assume they should be able to do everything themselves. But if you feel like you’re working endless hours or you’re spending too much time on tasks, it’s probably time to hire.
Think of hiring as a strategic business decision, not a financial “splurge.”
– Accounting or legal help
The first category many solopreneurs consider is financial and legal support. They recognize that they don’t have the expertise needed—and financial or legal mistakes can be costly.
