If 2025 proved anything, it’s that the U.S. remained deeply divided, and brands were often caught standing right on the fault line.
A year defined by political culture wars, volatility, and algorithm-fueled outrage gave rise to a steady drumbeat of marketing moments that struck a cultural nerve, sparked boycotts, tanked stocks, or, in some cases, quietly paid off despite the discourse.
From ads accused of promoting eugenics to lightning rod rebrands and accusations of “rage bait,” ADWEEK reflects on the biggest brand blowups of 2025.
Southwest ends free bags
