The year in internet-culture – Fast Company

America post Staff
3 Min Read



For the chronically online, 2025 was the year of “brain rot”, AI slop, and “rage bait,” a time of consuming Labubu matcha Dubai chocolate to the sound of “nothing beats a Jet2 holiday” and “six-seven,” on repeat, as a form of torture. 

Here, ​​we take a look back at the biggest internet-culture moments that brought us all together even as the country is more divided than ever. 

The TikTok ban that never happened

If I told you the supposed TikTok ban was this year, would you believe me? In January, users panicked over the looming threat of the apps impending disappearance, flocking to alternatives like the Chinese-owned RedNote and making last-ditch confessions on the doomed app—only for the ban to never materialize. 

American woman in Pakistan

American Onijah Andrew Robinson went viral in February after claiming she flew to Pakistan to marry a 19-year-old she met online, only to be rejected. Instead of returning home, she became a minor celebrity in Pakistan, holding press conferences in Karachi, demanding money, and announcing plans to “rebuild” the country, earning the moniker “American woman in Pakistan.”

The lone anglerfish

Usually found 6,500 feet under the sea, this black seadevil was filmed by marine researchers in Tenerife swimming toward the water’s surface. Tragically, the fish died just hours after being spotted, sparking an emotional outpouring on social media for this six-inch fish. RIP.

Tesla Cybertrucks

If one good thing came out of 2025, it’s the unanimous cancellation of Cybertrucks. The ostentatiously hideous vehicles became everyone’s favorite punching bag in 2025 as a result of anti-Elon Musk backlash. 

A group of TikTokers known as the Cybertruck Hunters roamed the streets, hunting Tesla Cybertrucks in the wild. People posted their Tesla trade-ins on TikTok accompanied by the hashtag “ByeTesla” and scored to Taylor Swift’s “Look What You Made Me Do.” Die-hard owners eventually retreated to Facebook support groups and demanded harassment of Tesla drivers be labeled a hate crime (if so, owning one should also be considered one).



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