DoubleVerify is launching a new adtech product geared towards connected TV (CTV) and streaming TV advertising, alongside a partnership with IMDb, the companies announced Tuesday at the CES technology conference,
The product, DV Authentic Streaming TV, will bring together content discovery, measurement, and optimization in one unified workflow—giving advertisers clearer delivery reporting, automated suitability controls, and AI-powered tools that help them activate against quality with greater consistency and confidence.
IMDb will integrate its verified program-level insights into DV Authentic Streaming TV to provide a more complete picture of media quality.
By integrating IMDb’s cultural and editorial intelligence with DoubleVerify’s verification signal, advertisers can, during the placement process, capture narrative depth, cultural relevance, reputational signals, and how real audiences experience content, the companies said.
