ADWEEK Advantage is part of a new series where every month, our top editors interpret what happened in each vertical, and what it means for the future.
The song “Seasons of Love” once asked, “How do you measure a year in the life?” Welp, after the measurement misfires in the most recent upfront, TV networks and media buyers would probably like to know, too.
Looking back on 2025, some of the biggest TV industry moments revolved around a measurement and currency mess, a continued push for sports, and M&A madness as media conglomerates fight for market share and IP. In this month’s ADWEEK Advantage for TV, we’re looking back on some of the most impactful events from the year and what they mean moving forward.
