It’s not a wedding without Bud Light in the Anheuser-Busch brand’s Super Bowl 60 commercial.
The full ad, titled “Keg” and created by Anomaly, reunites three longtime brand spokesmen—rapper Post Malone, comedian Shane Gillis, and NFL icon Peyton Manning—to save a runaway Bud Light keg.
Set on a scenic cliff, the keg tumbles off a dolly down the hillside and the entire wedding party follows. As Whitney Houston’s classic “I Will Always Love You” plays, the bouquet flies apart, a guest’s hair gets some airtime, and many tuxedos are ruined in service of saving the keg—which lands, unscathed, in time for Gillis to casually stroll down a trail and tap it for the thirsty, scuffed-up crowd.
“I haven’t been to too many weddings, but this was one I definitely couldn’t miss!” said Post Malone, who’s worked with Bud Light for nearly 10 years, in a statement. “It’s always a party on set with Bud Light, and I was stoked to reunite with my boys and return for my fifth Super Bowl commercial with Bud Light.”
Alongside the commercial, Bud Light is giving fans $60 off kegs in honor of Super Bowl 60, alongside special deals at select bars. Beer fans age 21+ can claim a game day keg here.
The brand is also dropping hundreds of kegs on Feb. 1 at each competing team’s stadium: the Seattle Seahawks’ Lumen Field and the New England Patriots’ Gillette Stadium, with a chance to win tickets to the Big Game.
Post Malone will also take the Bug Light stage in San Francisco during Super Bowl weekend for a special concert on Feb. 6.
Bud Light brewer Anheuser-Busch is the biggest advertiser in Super Bowl 2026 with a combined 2.5 minutes of air time across three brands: Bud Light, Michelob Ultra, and Budweiser, which is celebrating its 150th anniversary.
“As the official beer sponsor of the NFL for over 20 years, creating an iconic Super Bowl campaign is an opportunity we don’t take lightly,” said Todd Allen, SVP of marketing for Bud Light, in a statement. “This year, our ‘Keg’ TVC and overall plan is set to create a memorable Super Bowl LX weekend for NFL fans across the country.”
Super Bowl 60 airs Feb. 8 on NBC, Peacock, and Telemundo. Super Bowl ads have been sold out since late August.
