Publicis Groupe has acquired Israel-based predictive creative analytics platform AdgeAI for an undisclosed sum, tapping into the $970 million deal budget it has earmarked for 2026.
The platform, which has worked with clients including Google and Underoutfit, uses machine learning to forecast which creative elements (whether it’s video, images, text or GIFs) are most likely to drive engagement and business outcomes for brands.
It will be integrated into Publicis Production to give clients real-time measurement and predictive performance insights that can be acted on quickly.
AdgeAI’s co-founders, CEO Eyal Ben Shalom and CTO Asaf Ben Shalom, will continue to lead it. They’ll report to Deepti Velury, CEO of Publicis Production. AdgeAI will retain its name.
In a statement, Velury said AdgeAi delivers deep analysis with a level of “unmatched” granularity, efficiency and speed, and identifies patterns that correlate directly with performance outcomes. She said such capabilities were “typically siloed, manual, or unavailable in current market tools.”
Publicis’ AI Push
The purchase is the latest in Publicis’ AI and data shopping spree, which saw it pick up Lotame and Moov AI in 2025 as part of its mission to become “the most valuable partner” to brands as AI’s threat looms large over traditional advertising models.
In 2024, the French holdco, which counts Coca-Cola and Mars among its biggest clients, unveiled CoreAI, a machine learning-powered operating system, and committed a $326 million investment between 2024 and the end of 2026.
73% of Publicis’ operating model is now “AI-powered,” CEO Arthur Sadoun told ADWEEK last year.
Rivals WPP and Omnicom are also doubling down on deeper AI capabilities, with the former working with Google to integrate Gemini’s capabilities into its offering.
