Certain ads or activations just stick with you. However, it’s not just because of comedic premises or stunning creative. It’s the media strategy behind these campaigns that ensure the brand’s message is landing with the intended audience.
For over 20 years, ADWEEK has honored the industry’s most dynamic media plans and executions from around the world and the 2026 awards are now open for entry here.
In 2026, ADWEEK will accept entries for Media Plan of the Year across 28 categories. Submissions will be evaluated by an external panel of jurors based on the creativity and efficacy of the plan to meet client objectives. Any domestic or foreign advertising agency, media-buying service, or in-house advertising/media department may enter.
The shortlist will be announced in late June and the winners will be revealed in the August issue of ADWEEK in print, online, and across socials on 8/4/26.
Key Dates & Fees
Early Entry Deadline: 3/6/26 at 11:59pm PST
Fee: $375 USD
Regular Deadline: 4/10/26 at 11:59pm PST
Fee: $425 USD
Final Deadline: 5/8/26 at 11:59pm PST
Fee: $495 USD
The final deadline to submit is Friday, May 8, 2026 at 11:59pm PST.
Use the ADWEEK Media Plan of the Year 2026 submission portal to submit an entry and see details around eligibility and media requirements.
Contact pj.bernacki@adweek.com for any questions or extension requests.
