“When it comes to the design and insights, everything is made by humans, by us. We are the experts,” Wirth said. “Music is the most unique and personal thing, whether you’re a teenager going to a concert or a family listening to a track in the car. It has to be and feel human.”
Spotify declined to share specific business goals for this year’s campaign, but Wirth said, “The ability to bring fans closer to the artists they love is beyond any business metric success.”
“We built something we believe in, and now we hand it over to the fans,” Solomon added. “We hope we get the same excitement back from them.”
Wrapped: The key stats
Global top global artist: Bad Bunny
Global top song: “Die with a Smile” by Lady Gaga and Bruno Mars
Global top album: DeBÍ TiRAR MáS FOToS by Bad Bunny
Global top podcast: The Joe Rogan Experience
Top audiobook: Fourth Wing by Rebecca Yarros
