All Networks Down Thanksgiving Week

America post Staff
6 Min Read
  • During primetime, Fox News was down by -21% in total viewers and -46% in the A25-54 demo. During total day, the network saw decreases of -14% in total viewers and -40% in the demo—it was the only network to see a decrease in viewers in this year-over-year comparison.
  • MS NOW was up +54% in total viewers and +59% in the demo. During total day, the network was up +42% in total viewers and +52% in the demo.
  • In primetime, CNN grew by +38% in total viewers and +18% in the demo. During total day, it saw gains of +40% in total viewers and +32% in the demo.

PROGRAMMING:

Fox News had 11 out of the 15 spots of the most-watched cable news shows of the week, with The Five on top with 3.494 million total viewers at 5 p.m. ET. MS NOW was represented in the chart by four show slots, led by The Rachel Maddow Show at 9 p.m. ET on Mondays, which ranked No. 6 with 2.083 million total viewers.

The Five landed in the top spot in the Adults 25-54 demo, averaging 271,000 viewers at 5 p.m. ET. Fox News held 13 out of the 15 top spots in the demo, with MS NOW’s The Rachel Maddow Show, airing at 9 p.m. ET on Mondays, taking fifth place with 211,000 demo viewers. CNN’s The Situation Room with Wolf Blitzer and Pamela Brown at 10 a.m. ET was the other non-Fox News show in the chart with 106,000 demo viewers in the final slot.

Prime Time

Fox NewsMS NOWCNN
• Total Viewers:1,580,000718,000  410,000
• A25-54:129,00059,000  60,000

Total Day

Fox NewsMS NOWCNN
• Total Viewers:1,162,000492,000  376,000
• A25-54:97,00044,000  54,000

Week of 11-24-25 P25-54 Cable Ranker BDP by Adweek



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