Amazon is bringing in brands to win over Gen Z students headed back to college.
The ecommerce giant is partnering with Gatorade, Michael Kors, and SharkNinja for its back-to-school marketing push aimed at college students dubbed “First Day Ready.”
The campaign includes shoppable Amazon brand stores where students can buy Gatorade, Michael Kors, and SharkNinja’s products, amplified by streaming ads on Amazon’s Prime Video and Fire TV.
“First Day Ready” will culminate in a block party and concert at the University of Wisconsin on Sept. 5 with a concert by country music star Kane Brown that will be livestreamed on Prime Video, Amazon Music, Twitch, Fire TV, and Samsung TV.
